Arby's
Limited Time Offer Sandwiches
Limited Time offers (LTO) are always a fun challenge. The meat crafters at Arby’s head kitchen love to concoct these off-menu items, usually in the form of an epic sandwich, with the personality and ingredients that beg for fun flavor cues. The Bourbon & Bacon Sandwiches let me explore rich tones and propping that spoke to its unique flavor. An old bourbon barrel and stylistic typeface helped bring this flavor story to life. The popularity of this sandwich and design went on to become a seasonal offering.