Taja launch Materials
Sept. 2018 | Branded launch materials
TAJA is a new coconut water with a patented, cold-filtered process backed with the swag of a tropic destination. After my team collectively named the product and designed the logo, I was tasked with developing display materials and promotional swag to reinforce their premium, unique product. Making do with only the assets from the packaging, I blew out the art into various design elements, highlighting key communications and staying close to the style-guide while successfully evolving the brand look and feel.